FOR IMMEDIATE RELEASE
"B in Action" is a community project created to demonstrate what happens when businesses focused on the triple bottom line (People, Planet & Profit ) come together in support of a good cause. Certified B Corporations, startups and pending B Corps were invited to do good by donating products and funds to support a local charitable organization.
Toronto, October 02, 2017 - Diane Walter, Executive Director of Margaret’s Housing & Community Support Services (Margaret’s) is thrilled to accept product donations collected at 555 Dundas St E, Toronto, ON M5A 2B7 (Paintbox Catering & Bistro) on October 2nd, 2017. The event will start at 12:30 pm and ends at 2:00 pm.
On October 3rd to 5th of this year, more than 500 Leaders of the Certified B Corporations will gather in Toronto, Canada for the 2017 Champions Retreat and celebrate 10 years milestone as a powerful global community of practice on servant leadership, collective action, and impact. This is the first time the Champions Retreat is being held in a Canadian city. B In Action, is a collaborative event in partnership with Leesa and Raw Office to give retreat participants the opportunity to put triple bottom line values into action in Toronto, the host city of this year's Champion Retreat. Acting on the theme, “INTERDEPENDENCE”, the global B Corporations Community is invited to act individually, collectively, and with others to make a difference for a local charitable non-profit organization that could really use the help from the force for good.
"Housing is health. At Margaret's, we believe this is fundamental to women's well being. This cannot be more timely; October 2 is the start of Mental Illness Awareness Week. Hope and recovery are our core messages to raise awareness on the intersections between homelessness, mental illnesses and health. Project like 'B in Action' is one of the answers to our community struggles. When businesses come together as a force for good, change becomes possible. B Corps are the Champions of Change indeed. We are grateful for the leadership put forth by Francis Yap, Jeff Golfman (Founder of Raw Office) and Jen-Al Notman (Head of Social Impact, Leesa Sleep) on this project, as well as everyone that have made a contribution."
- Diane Walter, Executive Director
The force for good contributed the following products and services (estimated at $177,150.00 in retail values) for the inaugural 'B in Action' toronto event in support of Margaret's:
Leesa - 200 mattresses
Raw Office - 1,400 rolls of 100% recycled toilet paper and paper towel
Mission Informatics (MI) - Branding & graphic design
Ramp Media - Social media strategy
Paintbox Catering & Bistro - Venue space
Lunapads - 300 rewashable Lunapads
Dogeared - 50 necklaces
BDC (Business Development Canada) - Event Catering
Tableau Filtered Water - Warehouse space
Ian Martin Group - 10 tuques, 5 blankets, and 10 pairs of wool socks
W.S. Badger Company - 200 lip balms
Kind Bars - 360 Kind Bars
Genuine Health - 200 Health bars
Corporate Knights - 30 bars of soap
Oliberte - 4 pairs of baby shoes
DoseBiome Inc. - 408 bottles happy mouthwash
Patagonia - 2 backpacks
Margaret's Housing and Community Support Services (Margaret's) is a multi-service organization whose mission is to provide a continuum of housing and support services for individuals with mental health issues, and to empower them to rebuild and reclaim their lives through innovative programming, advocacy, housing first and education. Housing options provided by Margaret's encompass crisis, transitional, and permanent. The Drop-In Services, Mental Health and Justice programs, Senior Support Services, and Crisis Intervention provided are considered part of Margaret's community support services.
More than 275 homeless and underhoused men and women are supported through the Drop-In center annually. Margaret's Toronto East Drop-In Center served 120,376 meals to over 2,000 socially isolated individuals. The services that they will gain access to needed food, clothing, social and medical services.
Margaret's Media Contact
m: +1 (416) 949-6942
B Corp Media Contact
Director of B Corp Engagement, B Lab
m: +1 267-227-0087
B In Action Media Contact
Founder & President
The Raw Office Inc.
m: +1 647-933-6653
Head of Social Impact Leesa Sleep
m: +1 641-232-0013