Margaret Trudeau Advocacy Award

Margaret Trudeau

A Canadian icon, celebrated both for her role in the public eye and as a respected mental-health issues advocate.

From becoming a prime minister’s wife at a young age, to the loss of both her son and her former husband, to living with bipolar disorder, Trudeau tirelessly shares her personal stories to remind others of the importance of nurturing the body, mind, and spirit.

A bestselling author, Trudeau is the author of four books, including her Changing My Mind, which charts her life’s ups and downs, and her latest title, The Time of Your Life, which offers women an inspirational and practical approach to creating a healthy, happy, secure, and satisfying future.

Trudeau sits on the Executive Advisory Board of the UBC Mental Health Institute as a community advocate, and is an active WE Charity ambassador who has presented to crowds of 20,000+ people at WE Day events across the world. She is also the former honorary president of WaterAid, a charitable Canadian non-governmental agency that helps communities in developing countries build sustainable water-supply and sanitation services.

Trudeau is the proud mother to Prime Minister Justin Trudeau.

Margaret Trudeau Advocacy Award

The Margaret Trudeau Mental Health Advocacy Award is presented annually at the MAD About Margaret’s event dinner.  The Award was created to recognize individuals who have dedicated their lives to reducing the stigma and improving the dialogue about mental illness with compassion and empathy.

Each year, communities across Canada nominate individuals who have the first-hand experience of living with mental illness, uses that experience to advocate for better mental health care, and have proven that one person can make a difference.

Margaret Trudeau inaugurated the first award during the 5th annual Mad About Margaret’s Gala Dinner held in Oct 2016.  The first recipient of the award was the Host and producer of CBC Radio One’s, The Next Chapter, Shelagh Rogers.

Meet the Artist

To honour the Margaret Trudeau Advocacy Award recipient, Dutch Canadian, Gustin Keser designed and made ‘Tendresse’, a sculpture expressing the tender moment of vulnerability, which develops the transparency for transformation.

The meaning behind Gustin’s design perfectly encapsulates what Margaret’s looks for when choosing the award recipient.

The recipient is someone who:


has risen to the top despite adversity


is able to uplift those around them


who understands that vulnerability is strength



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